"It Just Feels Right" Magical words from residents and family members

Knowing a resident/family members reason for choosing your senior living community for their loved one can be key to impacting move in’s.

At times when asked, a resident/family member may say these magical words, “It just feels right!” These words are not tied to one specific thing, but to an overall sense and observation this is the right choice. Family members express they can feel the life, or lack of, the moment they walk through the doors.

The relationship starts the moment they walk through your doors.

Can you remember what it felt like to walk into a community that felt ‘lifeless’? Staff disengaged, no eye contact, and residents either bored or tucked away in their apartments. If so, then you also know the difference you felt when you walked into a community that filled you with life. Residents, staff and guests smiling and engaging, drawing you into the energy. It is not easy to explain what exactly brings this positive energy in, but it is definitely a notable feeling.

Residents and family members experience these same feelings. And when asked, ‘why did you chose our community’, they sometimes simply state ‘it just feels right’. This statement is their way of saying the community is firing on all cylinders and connecting at the core level.

How does this happen? How can a community demonstrate life for all who walk through the doors?

How do you create life for guests? Begin by assessing your core culture in action. Are staff engaged? Are residents out and about? Are your community programs happening where others can witness the life? And most importantly, ask current residents/family members why they chose your community. Work off those positives to move your team forward.

Reminder that the people within a community’s’ walls make the magic happen every day! Staff lead the way through their smiles and engagement with residents and guest who alongside are participating in programs, happy and simply hanging out with friends. By creating this harmony, you set guests at ease and help relieve fears replacing them with confidence.

At the end of the day, we are not simply selling real estate, even though the building design and interior finishes are beautiful, we are selling TRUST: Trust we will do our best to provide love and care for loved ones. Trust we are skilled in what we do and trust their loved one will thrive within the community.

Wishing you great success demonstrating life in your communities! Connect with us at RevealSol for more ideas.

Disclaimer: The content found here in Industry Insights is created by RevealSol, LLC and in the opinion of the writer and not all inclusive of senior living operational considerations

Is your Senior Living Leadership Team in sync to drive up occupancy?

Critical to any success in Senior Living is a well synced leadership team. This doesn’t happen overnight and the efforts are continuous. However difficult it may be to sync up, it is imperative for a community, in particular a start up community to succeed.

Among the Leadership Team, Administrators, Clinical Leaders and Sales Leaders especially have a unique dependence on each other when filling up occupancy of a senior living community. Administrators are ultimately the end all decision makers and drivers, however Clinical Leaders and Sales Leaders have a significant role influencing the communities success.

The Administrator is the leader of the pack with well defined occupancy and budget goals that must be met for the community to thrive. In collaboration with Sales Leaders and with clear direction for Clinical Leaders, they can attain this goal. But how hard is it to get these key roles in sync? Much more than one might expect.

Let’s explore. Clinical Leaders are entrusted with maintaining the health and well being of the residents who live within the community. This responsibility is not taken lightly, nor should it be. However, at times it can also cause strain and fear to accept new residents when unsure about meeting a prospective residents needs. Sales Leaders are driven to meet occupancy goals. More So they are eager to share the communities unique story with future residents and families, building trust in the community to deliver on promised services. The conflict occurs when these two instrumental leaders are not in sync. When their goals don’t line up or they simply do not understand how dependent they are on each other for success.

For example, A Sales Leader cannot succeed with move in’s if the Clinical Leader denies care can be provided for a prospective resident. Equally dependent, the Clinical Leader cannot hire and/or retain care staff if there are little or no residents to care for.

To bring them in sync, successful leadership teams understand the community strengths and limitations. They are also clear on the driving goals of the community as a whole. By obtaining this knowledge and respecting the importance of each role, these teams proceed with a clear direction reducing their risk of future conflicts.

The Administrator holds the key to this congruent relationship with clear concise communication. The Administrator sets the tone, shares the vision and can be the clear communicator in how it takes all roles to reach success.

Administrators: Be the advocate for your communities success. Be the bridge that lines up the vision by helping others to understand their interdependent roles. Bring harmony to the leadership teams and lead the community to a thriving success!

Wishing all teams the very best! your friends at RevealSol

Disclaimer: The content found here in Industry Insights is created by RevealSol, LLC and in the opinion of the writer and not all inclusive of senior living operational considerations.