Knowing a resident/family members reason for choosing your senior living community for their loved one can be key to impacting move in’s.
At times when asked, a resident/family member may say these magical words, “It just feels right!” These words are not tied to one specific thing, but to an overall sense and observation this is the right choice. Family members express they can feel the life, or lack of, the moment they walk through the doors.
The relationship starts the moment they walk through your doors.
Can you remember what it felt like to walk into a community that felt ‘lifeless’? Staff disengaged, no eye contact, and residents either bored or tucked away in their apartments. If so, then you also know the difference you felt when you walked into a community that filled you with life. Residents, staff and guests smiling and engaging, drawing you into the energy. It is not easy to explain what exactly brings this positive energy in, but it is definitely a notable feeling.
Residents and family members experience these same feelings. And when asked, ‘why did you chose our community’, they sometimes simply state ‘it just feels right’. This statement is their way of saying the community is firing on all cylinders and connecting at the core level.
How does this happen? How can a community demonstrate life for all who walk through the doors?
How do you create life for guests? Begin by assessing your core culture in action. Are staff engaged? Are residents out and about? Are your community programs happening where others can witness the life? And most importantly, ask current residents/family members why they chose your community. Work off those positives to move your team forward.
Reminder that the people within a community’s’ walls make the magic happen every day! Staff lead the way through their smiles and engagement with residents and guest who alongside are participating in programs, happy and simply hanging out with friends. By creating this harmony, you set guests at ease and help relieve fears replacing them with confidence.
At the end of the day, we are not simply selling real estate, even though the building design and interior finishes are beautiful, we are selling TRUST: Trust we will do our best to provide love and care for loved ones. Trust we are skilled in what we do and trust their loved one will thrive within the community.
Wishing you great success demonstrating life in your communities! Connect with us at RevealSol for more ideas.
Disclaimer: The content found here in Industry Insights is created by RevealSol, LLC and in the opinion of the writer and not all inclusive of senior living operational considerations